The Importance of Customer Feedback

Often times we patronize a company and just based upon the Golden Rule of customer service, we expect above and beyond service. But what happens when we get great service? Do you just walk away and consider it an ended transaction or do you go above and beyond as a customer? We often have the belief that you are to be treated exceptionally well because you are a customer and that is your right. And you are correct in this belief, because it is you that keeps that business going, however, what about the general Golden Rule? Do unto others as you would have them do unto you? Does this not apply? Moreover, we forget that many people learn by feedback, they need to know what they did right or inevitably what they may have done wrong.

   And what about that associate that exceeds your expectations and treats you as if you are the only customer in the store?  Consider it your good deed for the day to let that person know they are the best at what they do.  You not only plant the seed of confidence but you build a rapport with that person and you can not only expect the best but you will get the best. So let an associate know today that their hard work and extensive efforts were more than appreciated because remember it is hard to serve the public, it is doubly hard when you are never appreciated.
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